In September 2014, ACF began a campaign built around the Twitter hashtag #NotInMyName, which denounced the beheading of the British aid worker David Haines, and expressed outrage over murders and other violence committed by groups like ISIS. ACF wanted to spread the word that the Islamic State does not represent Islam.

On the 24 September, President Obama singled out the Active Change Foundation for praise in his speech at the united Nations: “Look at the young British Muslims,” he said, “who responded to terrorist propaganda by starting the Not in My Name campaign,” declaring, “ISIL is hiding behind a false Islam.”

According to BBC analytical so ware, the #NotInMyName campaign crossed the path of about 300 million people. e video promoting the campaign had more than 500,000 views on Youtube, and it was broadcasted by the major media around the world, giving it a large coverage.

In September 2014, ACF began a campaign built around the Twitter hashtag #NotInMyName, which denounced the beheading of the British aid worker David Haines, and expressed outrage over murders and other violence committed by groups like ISIS. ACF wanted to spread the word that the Islamic State does not represent Islam.

On the 24 September, President Obama singled out the Active Change Foundation for praise in his speech at the united Nations: “Look at the young British Muslims,” he said, “who responded to terrorist propaganda by starting the Not in My Name campaign,” declaring, “ISIL is hiding behind a false Islam.”

According to BBC analytical so ware, the #NotInMyName campaign crossed the path of about 300 million people. e video promoting the campaign had more than 500,000 views on Youtube, and it was broadcasted by the major media around the world, giving it a large coverage. The hashtag was tweeted 6.6 million times the night Alan Henning was murdered.